The WHY (Vision/ Strategy), WHAT (system/ processes), HOW (culture) of Successful Business

Wow Why What

“Culture eats strategy for breakfast” is often used to emphasize the importance of organizational culture in achieving business objectives and outcomes.

Running a successful business requires a clear understanding of the WHY, WHAT, and HOW of the organization. These elements provide the foundation for a cohesive and effective business strategy, processes, and culture.

The WHY you do what you do, or vision and strategy, is the driving force behind the business. It defines the purpose and direction of the organization and serves as a guide for decision-making. A strong WHY inspires employees and attracts customers. It gives the business a sense of purpose beyond just making a profit.

For example, Patagonia’s WHY is to “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

The WHAT you do what you do, or system and processes, are the methods and tools that the organization uses to achieve its goals. These can include everything from product design and manufacturing to sales and marketing to customer service and support.

Effective systems and processes ensure that the business operates efficiently and consistently, delivering high-quality products and services that meet customer needs. For example, Amazon’s logistics system is a key component of its success, allowing the company to deliver packages quickly and reliably.

The HOW you do what you do, or culture, is the values and behaviors that shape how the organization operates. It’s the “way things are done around here.” A strong and positive culture fosters teamwork, innovation, and accountability.

It motivates employees to do their best work and creates a sense of belonging and purpose. For example, Zappos is known for its strong culture of customer service, where employees are encouraged to go above and beyond to delight customers.

When the WHY, WHAT, and HOW are aligned, the organization can achieve its goals and thrive. The vision and strategy provide a clear direction, the systems and processes ensure efficiency and quality, and the culture fosters engagement and innovation.

However, it’s important to note that these elements are not static. They must evolve and adapt to changing circumstances and market conditions. Businesses that are agile and responsive to change are more likely to succeed in the long run.

Understanding the WHY, WHAT, and HOW of a business is essential for creating a strong foundation for growth and success. A clear vision and strategy, effective systems and processes, and a positive culture are all critical components of a thriving organization. By constantly evaluating and refining these elements, businesses can stay ahead of the competition and achieve their goals.

Contact me if you need help nailing your WHY, WHAT or HOW at 727-739-8862.

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