Embracing Resistance: A Sign of Success in Business

Embracing Resistance: A Sign of Success in Business

Facing resistance and criticism is often seen as a negative experience. However, there is a saying that perfectly encapsulates the true nature of resistance: “You take the most incoming fire when you are over the target.”   We will delve into the meaning behind this quote and explore how embracing resistance can be a sign of success in the business world. By shifting our perspective, we can learn to navigate obstacles, grow stronger, and ultimately achieve our goals.

The Meaning Behind the Quote:

The quote, “You take the most incoming fire when you are over the target,” suggests that when you are on the right track and making significant progress in your business endeavors, you are likely to encounter more obstacles and opposition. Just like a target that draws attention and fire, success attracts attention and resistance. Instead of viewing resistance as a setback, it can be seen as a confirmation that you are on the right path.

The Relationship Between Resistance and Success:

Resistance is an inherent part of any journey towards success. It is often through overcoming challenges and pushing against resistance that we grow and achieve our goals. When you encounter resistance, it means that you are making an impact, challenging the status quo, and disrupting the norm. It is a sign that you are pushing boundaries and provoking change, which can lead to significant growth and success in the long run.

Learning from Resistance:

Rather than viewing resistance as a negative force, successful entrepreneurs and business leaders understand that it can be a valuable source of feedback and learning. Resistance often highlights areas where improvements can be made, ideas can be refined, and strategies can be adjusted. By embracing resistance and using it as a stepping stone for growth, we can refine our approaches, innovate, and ultimately achieve greater success.

Overcoming Fear of Resistance:

Resistance can be intimidating and may trigger fear of failure or rejection. However, it is essential to recognize that fear is a natural response to stepping outside of our comfort zones. Instead of letting fear hold us back, we can reframe our mindset and see resistance as a natural part of the journey. Embracing and learning from resistance can help us build resilience, develop a growth mindset, and ultimately achieve our goals.

Strategies for Embracing Resistance:

1. Cultivate a growth mindset: See resistance as an opportunity for growth and learning. Embrace challenges and view them as stepping stones to success.

2. Seek feedback: Actively seek feedback from customers, colleagues, and industry experts. Embrace constructive criticism and use it to refine your approach and improve your offerings.

3. Surround yourself with a support network: Build a network of mentors, advisors, and like-minded individuals who can offer guidance, support, and encouragement during times of resistance.

4. Stay focused on your vision: Maintain a clear vision of your goals and objectives. When faced with resistance, keep your eye on the bigger picture and use it as motivation to persevere.

In the world of business, resistance should be seen as a sign of progress and success. Embracing resistance allows us to learn from challenges, refine our strategies, and grow both personally and professionally. By shifting our perspective and viewing resistance as an opportunity for growth, we can navigate obstacles with resilience, overcome fear, and ultimately achieve our goals. Remember, “You take the most incoming fire when you are over the target,” so keep pushing forward and embrace the resistance on your path to success.


– Sinek, S. (2014). Leaders Eat Last: Why Some Teams Pull Together and Others Don’t. New York, NY: Portfolio/Penguin.
– Dweck, C. S. (2006). Mindset: The New Psychology of Success. New York, NY: Random House.

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